Taurus Mission Statement

Taurus Mission Statement
By: Aaron Cooper CEO, Taurus Technologies 

A few years ago I asked some of our staff to come up with ideas for a new mission statement or tag line that would illustrate our business philosophy in a clear and concise fashion. It today’s society we knew that it couldn’t be long and drawn out but we still wanted to capture the core of what we do. While there were several good ideas, one mantra stood out above the rest…Inspire. Design. Deliver.

It was amazing to me that three simple words could sum up what we try to accomplish every day in such succinct manner. First, we try to inspire our clients by sharing our industry experience and equipment knowledge. Many times we meet with our clients and they have a specific task to accomplish or need to address and while this makes up a big part of our business, we do our best to inspire our clients to think past the current requirements and into future or currently unseen technical demands. Our exposure to a varied client base, multiple professional AV manufacturer lines, and our 13+ years of experience allow us the perspective to assist in a very unique way. The next vital step in the process is design. While our Account Managers are well trained on products and capabilities and are responsible for the initial project design, we have a team that verifies all design and equipment specifications as each project travels through a three step approval process.

This team is responsible for in house testing of any new product we plan to sell and nothing makes it into our product portfolio without their approval. These steps certainly add time to the quoting process but our focus is on doing things correctly and not necessarily quickly. The final and most important part of our process is to deliver on the promises we have made. This sentiment goes all the way back to the very beginnings of our company when my partner and I decided that no matter what we do, it will be based on a foundation of honesty and integrity. It seems like a very simple business process but our clients tell us this is not something they see too often in the day to day business dealings with the various vendors (not necessarily AV) they interact with. We feel like the bottom line is that if we do not deliver on what we promise, our clients will find somebody who will.